Primer Stories, together with our studio arm, Primer &Co is a digital storytelling concern.
We create visual narratives that integrate text, illustrations, animation, photos, and sound to inform, enlighten, and expand the interactive medium. We are dedicated to highlighting, exploring, and sharing the most interesting and complex ideas in the world, through the power of narrative and visual design.
We believe there is an unmined field in online visuals and narrative that is somewhere between the serious long form piece or white paper and the superficial tweet or listicle. Our own user testing*, as well as independent market research, has shown that data retention increases exponentially when partnered with narrative and rich visual media.
For interested organizations, Primer Stories LLC offers both the possibility of native partnerships as well as custom for-hire digital storytelling through our studio, Primer&Co.
Primer Stories LLC has offices in Seattle and San Francisco. If you’d like to meet up for a coffee to discuss a project, or just to say hi, drop us a line
, we’re friendly.* In a series of user tests, we leveraged the audience from our web magazine, Primer Stories, to see if we could prove that dynamic visuals increase knowledge comprehension and retention. Results between users who view plain text versus illustrated primers showed an increase in knowledge retention of 23%